Spot a borrowed company name
Tell a company’s own message from one wearing its name.
A logo is a picture, and pictures copy perfectly. A message can carry an exact logo and belong to somebody else.
The address it came from cannot be copied. Read it backwards from the .com.
Key points
- A logo and matching colors prove nothing about who sent a message
- The word before the .com is the real owner
What to remember
- The word before the .com owns the address.
- Look past the picture. Read the address.
Try this
Read the address of any company message in your inbox backwards from the .com. That word is the owner.
Practice: Spot a borrowed company name. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.