Say what the subject line is for
Write the one line that decides whether your message gets opened.
The subject is the one line somebody reads before deciding to open your message. It is a label, not the letter.
Left blank, it slides past unread, and filters treat it as junk.
Key points
- The subject is the line people read before deciding to open a message
- Naming the thing and the day is enough
What to remember
- Name the thing and the day.
- The subject is how a message gets noticed.
Try this
Look down your own inbox and find the subject line you would open first. Whatever that one does, copy it.
Practice: Say what the subject line is for. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.