The feeder Sheila cannot remember buying
Look something up, see straight through the results that were paid to be at the top, work out what it truly costs to get to the door, and keep the page so you never look for it twice.
Every errand in this course came down to the same two habits: start where you chose to start, and read one page further than you meant to.
Here is a practice computer and a small piece of shopping with a fact attached to it — somebody has already bought this exact thing and told you what she paid. Nothing on the screen will tell you which result to press, and the first two will be doing their best.
Key points
- Tell a paid result from a real one, in the first two seconds of looking at a page of results.
- Find what something actually costs once the shipping is in it.
- Keep a page you know you will want again.
What to remember
- Ads sit at the top of every search there is, on every machine, and they are marked — the mark is small and it is always there. The price on the front of a page is never the price until the shipping page has been read, and it lives one press away under Delivery, or Shipping, or Shipping and returns. Two other things are worth a moment: a store with a street address and a telephone number is answerable to somebody, and a price a long way under everybody else’s is usually paying for itself in five weeks of waiting. And a bookmark costs one press and saves the same twenty minutes every time.
- Honestly — how was that?
Try this
Look up something you have bought lately and find where its delivery cost is written. On nearly every store it is on a page of its own — Delivery, or Shipping, or Shipping and returns — and it is the whole difference between two prices that looked the same.
Practice: The feeder Sheila cannot remember buying. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.