Rule out a fake shop in two minutes

Three checks that take two minutes and rule out nearly every fake shop before your card comes out.

An ad appears: a well-known brand of hiking boots, $29 instead of $145, final day. A store like that is built to take a payment, then close before the complaints arrive.

Key points

What to remember

Try this

Find the street address and telephone number on a store you already trust — right at the bottom of the page, where every real one puts them. Then look for them on a store you do not know. If a store you were about to buy from has neither, report it to the FTC at ReportFraud.ftc.gov.

Practice: Rule out a fake shop in two minutes. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.

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