Read reviews without being fooled
Tell which reviews were earned and which were arranged.
A star rating is an average, and averages hide the specifics. Some reviews are traded for free items.
Middle reviews come from people with nothing to gain, and they name what went wrong.
Key points
- A star average can be arranged; specific complaints are far harder to fake
- Three-star reviews and the verified-purchase switch are where the truth sits
What to remember
- Three-star reviews and the verified switch do the work.
- Read the middle reviews. An average can be arranged.
Try this
Read only the three-star reviews on something you nearly bought. See what they agree on.
Practice: Read reviews without being fooled. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.