Spot an advertisement in a feed
Tell a paid advertisement from a friend’s post.
Advertisements sit between the posts in a feed, built to look exactly like them.
One small word marks them: Sponsored, or Ad, or Paid partnership, under the name.
Key points
- Advertisements sit inside the feed, built to look like posts
- The small word under the name — Sponsored or Ad — marks one
What to remember
- Look under the name. The word is always there.
- Sponsored means bought, not recommended and not checked.
Try this
Scroll your own feed and read the second line under each name.
Practice: Spot an advertisement in a feed. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.