Spot the ads at the top
Tell a paid result from one the search engine chose.
The first result or two are often advertisements. A small word — Ad, or Sponsored — sits beside each one.
They are not dangerous and not the best answer. They bought the top of the page.
Key points
- Ad or Sponsored means that spot on the page was paid for
- The results the search engine chose sit underneath them
What to remember
- The word Ad is small on purpose. Look for it anyway.
- Read the little word before you read the big one.
Try this
Search for something you might buy and count how far down the first unpaid result sits.
Practice: Spot the ads at the top. Your first lesson is free, with no account or card; the rest are part of a Lantern plan. Interactive lessons require JavaScript.